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Wedged in the center of the Financial District, Embarcadero, Civic Center, Mission Bay and the Mission, SoMa is a diversely-located neighborhood with an eclectic population and economy to match. Here, you're just as likely to find your ________ right next door to your_______. The new Flower Mart will continue to benefit from this diverse set of foot traffic and residents, making it an exciting place to stake your office or storefront.






As one of the city's most eclectic neighborhoods, South of Market, warmly referred to as SoMa, is ever-evolving. Designers, art students, tech-savvy professionals, and talented craftsmen slip out of their modern office spaces, warehouses, live/work lofts, and gritty apartment buildings into artistic boutiques, hip bars, coveted dance clubs, specialty cafes, craft breweries, and world class restaurants. With the impending arrival of the Central Subway and completion of the City’s Central SoMa Plan, SoMa is poised to become one of the most coveted live/work/play destinations San Francisco has to offer.




With its beginnings as a purely industrial area of the City, Central SoMa, nestled between some of the City’s most happening districts, has evolved into a neighborhood with an eclectic population and diverse economy to match. Here, you’ll find a motorcycle repair shop right next door to your favorite café or a carefully curated art gallery across the street from a popular workout studio. With the adoption of the Central SoMa Plan and the 2021 opening of the 4th and Brannan Central Subway Station one block away, the Flower Mart Project will fit right in to this diverse set of foot traffic and residents, making it an exciting place to stake your office or storefront.





In 2011, the San Francisco Planning Department began the process to develop an integrated community vision for the southern portion of the Central Subway rail corridor. Generally bound by 2nd Street, 6th Street, Market St., and Townsend, the Central SoMa Plan, formerly known as the Central Corridor Plan, is a comprehensive strategy that supports positive change around the Fourth Street transit spine, while maintaining SoMa’s diverse social and economic mix. The plan addresses such issues as land use, building size and heights, transportation, the public realm (including sidewalks and open space), preservation of historic buildings, and environmental sustainability in a neighborhood that encompasses both a portion of the existing Downtown Plan and the Eastern Neighborhoods Plan. After in-depth public review and environmental review processes, the Central SoMa Plan was adopted in December 2018.​


In addition to $2 billion in public benefits, the plan aims to bring:

  • a diversity of housing, including substantial affordable units

  • new office space for the expanding tech sector

  • improvements to existing streets

  • increased public open space

  • preservation of Production, Distribution and Repair (PDR) businesses, including arts

  • multi-modal transit options and improved streets

  • vibrant, small-scale retail



SoMa is, in many ways, the heart of San Francisco. From the Moscone Center to MoMA to AT&T Park, SoMa’s landmarks help connect the City’s downtown corridor to its bustling southern neighborhoods. And as SoMa continues to evolve, its transportation infrastructure is evolving with it. The San Francisco Flower Mart sits at the center of a major transportation hub, with easy access to the I-280 and I-80 freeways, multiple Muni bus routes, the Greyhound station, popular bike lanes, and the Caltrain commuter rail. With the addition of the Central Subway, which includes a stop just steps from the Flower Mart, SoMa will be directly linked up to the Chinatown and North Beach neighborhoods. 

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