CREATING A DESTINATION
As it has for more than a century, the San Francisco Flower Mart continues to witness the evolution of one of America's greatest cities. What began as a loose arrangement of local growers selling their wares near Lotta's Fountain soon grew into a physical marketplace at the corner of 5th and Howard Streets. The market later became a formal institution at its current space at 6th and Brannan Streets. Today, Kilroy Realty is leading the Flower Mart on a transformation of an entirely different kind. This time, the market will remain in its current location in SoMa, but a major reshaping will make it the focal point of a dynamic, mixed-use space that offers a unique take on the urban lifestyle.
WHOLESALE FLOWER MARKET
The new San Francisco Flower Mart will include a modern, 115,000 SF street-level warehouse, large enough to accommodate all tenants of the existing wholesale flower market. The improved layout will include secured entry points, as well as direct access to loading and parking to better service both input and output activities. 24-foot-high ceilings create a light and airy feel inside of the warehouse and provide enough space for a multipurpose mezzanine level. Energy efficient refrigeration will be located adjacent to each individual vendor stall. The specific details of the new facility will be further developed over the next several months by Kilroy Realty Corporation, San Francisco Flower Mart LLC, and a committee of Flower Mart tenants to ensure that the new market functions efficiently and effectively for businesses and customers.
As part of the transformation of Central SoMa into a vibrant, transit-oriented neighborhood, the new Flower Mart will be complimented by 100,000 square feet of diverse, neighborhood-serving retail. In addition to 10,000 square feet of retail reserved for and controlled by the San Francisco Flower Mart LLC and ample first floor retail around the site, a robust Market Hall at the corner of 5th and Brannan Streets will provide an attractive and accessible retail experience for those working, living, and playing in the neighborhood. Open to Brannan Street and connecting through to the substantial public plaza, the Market Hall will be the public face of the new Flower Mart, creating a destination that will attract local artisans and consumers from across the region.
CREATIVE OFFICE SPACE
Rising above the vibrant retail experience will be a series of LEED Platinum-certified creative office buildings connected by sky bridges, giving tenants the flexibility to enjoy either large or medium-sized floorplates. A mix of rustic and modern facades and a low-rise podium building above the Market Hall on Brannan Street celebrates the industrial history and creative future of the neighborhood. Amenity plazas located above the Flower Mart warehouse contribute to a healthy office environment by providing office tenants with a convenient connection to the outdoors, attractive seating zones, recreational areas, and kiosks. This amenity zone, activated by the adjacent market and dynamic landscaping, will also extend the visual and functional identity of the Flower Mart.
INTEGRATED PUBLIC PLAZA
A series of integrated stairs throughout the site connect the amenity levels above to an expansive public plaza at the street level. The plaza will be the focal point of the Central SoMa neighborhood, which is currently lacking in high quality, well-maintained public open space. Boasting several convenient access points, connecting through the Market Hall, and encouraging pedestrian activity from nearby public transit, the plaza will also act as a programmable space for events such as floral exhibitions. Pedestrian connections woven through the site are designed to address the recommendation of the Central SoMa Plan to link the surrounding city blocks to create a sense of neighborhood. Through integrated windows off of the plaza, visitors and tenants will have the opportunity to catch a glimpse into the world of the fast-paced flower business without disrupting the busy wholesale operation inside.